What You Can Learn From Russell Brunson’s Contest
Here’s an email I wrote to my readers this morning.
============================================================ What's really behind Russell's contest... ============================================================ I got an email today about Russell Brown's contest. So I went to check it out. You can check it out too... [+] http://contest.dotcomsecrets.com/kidino yep, that’s my referral link Now, I like to look at what people are doing for marketing. And I like to figure out what’s really happening, the strategies and tactics they are using, and I get this tickling feeling when they are doing something brilliant. Well, when you look at a new website, or a new promo campaign, while on the front, it looks all nice and heart- warming, as a profit-making, there’ll always some additional motives to the project. Let’s take a look at Russell’s Contest project… When you arrive at the website, the first thing you’ll see is a video of Russell explaining that the website is all about. Russell explains the three reasons… 1 - he wants to help his students make $100,000,000. 2 - he wants to give a brand new Corvette to his contest winners 3 - he wants to raise $50,000 for World Teacher Aid, a charity organization that helps kids around the world learn OK, not bad… at this point, you feel that you have a chance be those who’ll be making $100,000,000 (if, if you only make 0.1% out that, that’s already $100,000. And then, you feel that you have nothing to lose. You don’t have to spend anything to enroll in the contest. You could be winning a new Corvette. And lastly, the kids. Why not just help out for the kids and let them get better education. Me… yep, I joined. And then inside, there’s another video. Russell explains that you can get one of his best books (yep, a read book) for free. He doesn’t want your money, but he does want you to donate to the World Teacher Aid. Any amount will do, even if it is $1. The three books are… - DotComSecrets - IM-Myth - How to Make Money without a Website I donated… And then another video… This time, Russell said I can have all three books for free. But this time, there’s a catch. But this is a good strategy. I learned about this strategy recently. What he want you to do is test-drive his printed newsletter and monthly DVD program. After the trial period, you can just cancel if you feel it’s not for you. I think it was $49.95 a month if you want to continue with the program. Now, because I want to check out what’s in the the newsletter (oh yeah, you get three newsletter for your trial), I opted for this one too… Next, another video… This time it’s about the $100,000,000 Challenge. It turns out that those who’d be making the $100,000,000 are people who will be at his seminar. He’s going to help his seminar attendees (also his students) make $100,000,000. And you can be a student for $997 instead of the full price of $1997 — a $1000 discount. This one, I did not opt for… I am like halfway around the world. Travel, accomodation and food is going to cost me a lot more than that… But anyway, if you fee you’d like to take it up, that is entirely up to you… Finally, Russell lets you in the membership area. And there are more in there too. Russell has a few activities for you to do, like he has a contest for those who create the best video about what you’ve learned. The winner gets a 42-inch plasma TV… and there are more… just too many to list out here right now. OK, right now… what have I learned… The first thing that comes to mind is the videos. I think the videos were great. Being in Malaysia, I don’t have the fastest internet connection. Back when I was watching videos from Traffic Fusion, StomperNet, Mass Control, it would take hours for the videos to load. Sometimes I just don’t watch them at all… But Russell’s videos, they are top-notch. The videos hardly pause to buffer. I click the Play button and watch them all the way through. I think partly, it has to be because of how short and nice the videos are. Russell was charasmatic, clear and he went straight to the point. This is not some 30-minute video but you still get a clear picture of what he is offering and what he wants you to do… And by the way, the videos are hosted at one of the best media hosting facility — Amazon S3. After going through all these, you see that Russell’s intentions, apart from raising money for charity, is also to make money for himself — and there’s nothing wrong with that. You can’t help others if you don’t help yourself first, right? And why not make money and make some for others at the same time… The real money for Russell is in his monthly printed newsletter. He wants people to get into his continuity program. But people don’t really want to be billed again and again, month after month… So instead of promoting his newsletter directly, he promotes his three printed books. You can get all three books for free for test-driving my printed newsletter. If you are in the States, I heard about Sports Illustrated where they don’t promote their magazine, but rather promote their football phone, or the swimsuit edition… ;) So this is something similar. Now you can take this home when you are promoting your own membership site, or your continuity program. Create a product that is worth $500 and give them away for free for… TEST-DRIVING YOUR MEMBERSHIP SITE… Brilliant? I think so… And another thing is, Russell is putting efforts to fill up the seats in his seminar. Remember the $100,000,000 Challenge? If you want to be in that challenge, you have to be in the seminar, and it’s hugely discounted too. Another brilliant idea… Now, if I am Russell, how can I drive traffic to my lastest project? If you haven’t guessed it by now, Russell is paying $1 for every name and email address that he collects. Hence, my referral link… [+] http://contest.dotcomsecrets.com/kidino yep, that’s my referral link So what can you get out from all these? - You can make $1 for every person you refer to Russell, which I am sure will convert very well - You will have the opportunity to donate money and get a free book (rather than donating and get nothing — apart from the warmth-feeling in your heart) - You will an opportunity to test-drive Russell’s printed newsletter and get awesome gifts. - You will have an opportunity to be one of Russell’s student at his seminar, with a huge discounted price. - You will get to participate in awesome side contest and win prizes like plasma TV, etc… But anyway, I just want you to know that Russell has put together a brilliant marketing plan, which works out best for him, but at the same time, benefited his partners and his new subscribers as well… You can check it out if you want. And do join the program. There’s a lot for you to learn… [+] http://contest.dotcomsecrets.com/kidino yep, that’s my referral link
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