First Ad Position Is Not Always The Best Thing…
That is why testing is important. I was testing something new that I learned about Adwords. And I got myself the first ad position at really cheap price. The thing is, why I get double digit click-through rates, it’s not converting like before. Previously, before implementing this technique, I get conversion around 20 to 30% (it’s a squeeze page). But after using the technique, it’s surprising that there are days without any new subscribers at all.
But it’s great that I get top ad position cheap. I changed my ad position preference to 3 and I am starting to see that I get my old conversion back.
In case you are wondering, this technique does not involve any change in landing page or ad copy. So that’s why I was so surprised.
I guess I just want to share this with you — the first ad position, no matter how cheap you get them, may not be a good thing. Compare it with the cost per conversion…
