Rethinking Traffic Strategy for MiniSiteGallery.com
Well, there are many good traffic generation tactics out there. Some people are hardcore Adwords. Some people are hardcore on viral videos. Some are hardcore article writers and submitters. And the list goes on…
Well, I guess first it all depends on the type of website that you promote. But any website can always use another tactic or two, right?
Thinking about all these, I remember where Stephen Pierce talked about tactic vs. strategy in your online marketing. Doing all those specific things like Adwords, viral videos, articles, all those are tactics. But for massive growth, massive traffic, you’ve got to think about the overall strategy.
I looked around, looking at my site, looking at other people’s site, I believe that a good strategy starts with your unique offer. And this is before you start planning for traffic… Huh? Planning for traffic before planning for traffic?
Well, let me put it this way. Whatever website you are building, it’s best if it is built for traffic in the first place.
I am thinking and rethinking about all these because right now I am promoting my latest website, MiniSiteGallery.com. Unlike the other websites I’ve built, this is not a direct response website. That means, I am not selling a product or service upfront. So this is different, and it requires a different kind of strategy.
I am trying to come up with ideas on the things that I can do to get traffic to this new website. Of course, there are the normal tactics like PPC, articles, blogging, forum, press release, joint ventures - it will all be apart of the overall strategy. But at the same time, all these will be more effective if you have a unique offer.
Let me explain more… you can write a press release, but if it’s not interesting, who’d come? But if it is and if it’s newsworthy, you could even get media coverage, right? And that is HUGE. So that is what I mean by your unique offer.
I thought that it’ll be interesting to share the results of my efforts for MiniSiteGallery.com. So I will be reporting more on this from time to time. Because this is the post on MiniSiteGallery.com traffic report, I think I should at least tell you what I’ve done so far.
OK, I do have some ideas for MiniSiteGallery.com and I am implementing it one by one as an overall strategy. But let me first tell you the first part of my strategy with MiniSiteGallery.com. Unlike websites I’ve built in the past, MiniSiteGallery.com is going to be like a community website. Visitors can come and download free mini site templates. Designers can submit their mini site template designs to be showcased on the website. And they can also come for design inspirations.
With a community website, you can either go big or flop. But I am going to take the risk with this one. If the community takes off, you can expect to gain repeat traffic. And from the repeat traffic, you can expect that words will start to spread. Of course, this is the long term strategy. All the little things that I do now is geared towards this bigger goal.
I also have a blog on the side and I hoping to gather traffic from there too. I don’t feel like announcing the blog to the world yet because I only have three posts in there. But I am planning to write more quality articles and tutorials in the topic mini sites. Right now I am just pouring with article ideas. New articles will include things on ClickBank, traffic generation, niche marketing, and more.
With blogs, you’ve got to at least optimize it for the search engines. I am not fully done with this yet but one of my articles already ranked. Even though it’s on the fifth page of Google, I can expect things to get better from here. And also with blogs, you got to install some social media widget. I got one from AddThis.com which allows visitors to easily bookmark your site to their favorite bookmarking sites.
Apart from that, I am also having my press release written. I hope the writer will get back to me ASAP so I can distribute the press release. Press release is good for link building. But with a good angle or story, it can be newsworthy and attract the media.
I don’t know what angle to use for the press release, so the press release will be only be announcing the launch of the site for the target audience. But I do hope that it’ll create a stir at websites and forums relating to Internet marketing. One place that is a must to submit to when it comes to Internet marketing is IMNewsWatch.com. I don’t know what to expect really. So for now, I guess we wait.
By the way… I do have an idea on how to attract more designers to submit mini site templates… but perhaps I will tell you more about it later.
