Online Viral Marketing For Business…

First of all, I wasn’t at SMX London. But I found a great blog post by Ciaran Norris, from AltogetherDigital.com, who presented a talk on viral marketing at SMX. I am sure that the blog post by Ciaran is nothing like the real presentation. But if you weren’t at SMX London (like me), this is the closest you’ll get. Out of request from those attended the talk, Ciaran put out this blog post along with a link to the slide show that he made.

Reading the examples of viral videos they did, my thoughts can’t stop thinking how brilliant they are. One campaign was put together to create more brand awareness for Lenovo, and it landed in Business Week. Another campaign was to sell more blenders the they multiplied sales by six times.

Remember, all these were achieved with no advertising at all.

There is a strategy that Ciaran called Piggy-Backing… not too different from what I was talking about earlier this week. Of course Ciaran is talking more about the videos. But there similarities in the core concept.

If you can’t get enough of your viral marketing education, check out …

Buzzmarketing by Mark Hughes

There’s A Customer Born Every Minute by Joe Vitale

These are two books you MUST read (I did) if you want to learn more about viral marketing for business.