I Have Product ABC - How Do I Sell It Online?
Friends and families who know I make my living from the Internet always ask this question.
“I have product ABC - how do I sell it online?”
The technicality of it is very simple.
1 - Get a website to showcase your products
2 - Use Paypal, 2Checkout or WorldPay to accept payment
And you are selling it online. But the real question is — Can you sell any?
Here’s the truth about how I make money online. I corner the market first.
It doesn’t matter whether the market has stiff competition. It doesn’t matter if the market has less competition. If you want to make money online, you have to corner (or capture) the market first.
And you do that by either:
- Capturing email addresses, build an ezine
- Build a really, really, really good, high-trafficked website
Of course the first one is easier than the second. But that’s not the point. The point is you need to capture the market first.
Let say you want to sell children’s clothes. How can you capture the market?
- You can write a blog about children’s fashion
- Offer fashion reviews
- Write about seasonal fashion tips
- Share practical care tips — you know how messy they can get
- Get website visitors to subscribe to your mailing list
Now that you have captured the market, you can sell or recommend ANY children related products.
Now you can start your own store. Now you can go to the tailor to get your products created. And you can even survey your “market” for the things they want the most so that you are only creating things they WANT TO BUY.
Well, of course you can do it the other way around. Build the store first, because you think you people want to buy children’s clothes. But this way, it’s a lot more expensive. Do you have ready buyers when you pay to get those clothes done? Are you confident you can sell any … and how are you going to get people to your website in the first place?
So where are back at step one — capture the market. Then you know the importance of blogging, getting traffic, yadda, yadda, yadda …
If you do it the other way around, you will be facing stiff competitions. And in a very vicious market, you would have to spend A LOT on marketing. And stress is piling up because you’ve spent so much on your website. You paid for design, programmers, merchant account … and don’t forget product creation. You are thinking about when you will be able to break even. You are in a race against time and against your limited budget.
It’s either you profit or you die.
And I know most people fail under pressure. So you don’t want to have to be in that situation.
Listen to me now … capture the market first. When you capture the market first, you can throw any kind of product (related to the market) and there will be buyers.
It’s a lot cheaper, it’s less stress … in fact, it’s a lot of fun.
