Can You Still Be In The “Internet Marketing” Niche?
Sometimes I get this question, “Can I still make money in the Internet Marketing niche?”
Before I answer this, let me explain why I bring this up. Many people says that the Internet Marketing niche is getting saturated. There’s too many people selling “internet marketing how-tos”. You can’t sell anything anymore …
But if you ask me, there’s always money to be made in the Internet Marketing niche. One of the reasons is that Internet Marketing products tend to have a very short life-cycle.
Why? Because Internet Marketing is always changing … maybe the principles doesn’t change. Direct marketing principles work best. But there’s always new coming up on the Internet and that requires new product to be created.
For example, a few years back, people were just getting started with the Internet. People wanted to know about how to design a website, how to register a domain name, how to get hosting. Tons of ebooks covered that.
Later there are autoresponders and email marketing and you see a lot of how-to products in that topic coming up. Then there’s pay-per-click (PPC) advertising, Adwords and Overture. You see people came up with products on how to do PPC.
Then there’s membership sites. So more ebooks, scripts are created in that area. And later, there’s MySpace, Friendster and these sites can be used for marketing. And people created ebooks on that …
So back to the question, the simple answer is YES. You can make money with the Internet Marketing niche even if you just started out. The reason is because Internet Marketing keeps changing, and there’s always new stuff that people wants to learn.
But now comes the bigger question, “How do you get into the Internet Marketing niche?”
Imagine the Internet Marketing niche as a VERY BIG birdhouse. But this particular birdhouse has very small holes … many very small holes. Thousand of them, maybe tens of thousands.
When a new guy wants to go into the Internet Marketing niche, it’s as if they want to enter this birdhouse. And the rule is, if you want to come in, you have to bring a gift, something you can offer it back to the community in the birdhouse.
And for a new guy, not many really ever gets into the birdhouse, at least not in the middle where all the goodies are. Some only manage to get to the hole and have peek inside.
Why can’t the new guy get in?
Well, it’s because the thing the gift that you bring. Actually, when I say gift, this is how you think towards the whole Internet Marketing opportunity. Most new guys, they bring the “How-To Make Money Online” gift. The problem with that gift is that it’s too big. It can’t fit in that little hole.
There are so many sub-niches in Internet Marketing. What you should do is bring a smaller gift that targets this smaller niches.
Let me give you an example. When I came in, I brought the gift of “How To Build Mini Sites”. And then there’s Gobala who came in with the gift of “WordPress for Adense”. And then there’s Edmund Loh who came in with the gift of “Resale Rights”.
You see, you need to target a very specific niche in the Internet Marketing. Once you are in, then only you can go for the other niches. It’ll be easier that way. In my case, though I started with just minisites, later I promoted web hosting, autoresponder, affiliate marketing, email marketing, pay-per-click advertising and many other things. But it all started with the “minisite” gift that I brought in through the little hole.
