Where’s the Proof?
How many sales letter have you read in this past week, or month?
If you are like me, then you’ve read tons.
Now, lets go back to those sales letter. Most of the times, it started off with a great headline. The headline really hooks you in. And then it follows with a great story, a story that you can really relate with. The story-teller tells the story of how s/he used to be where you are right now. And then proceeds to tell the triumph of his/her success.
Did you buy the product?
Let me tell you one thing that’s missing. With the triumph of success - where’s the proof?
If there was no proof presented, yet you bought the product, I am sorry to say this, but you a sucker. But don’t worry too much. I used to be one too. And at some times, I still am. Crafting a sales letter without proof is EASY. But creating one with a believable proof is much more difficult.
But still, even some with proofs, are they really genuine? Let’s consider some …
- Bank account screenshot. Did s/he just got a loan?
- Photos of cars and houses. Is it really his? Or his rich grandpa’s?
- Paypal screenshot. I always think about this. Sometimes you see a guy creates a new product about making money with eBay (for example). And then he showed his Paypal screenshot. But at the same time, you know he’s doing other stuffs too … like has a graphic designing business. Now, back to the Paypal screenshot — he’s selling his ‘make money on eBay’ course. Did the screenshot is money from the eBay selling, or the graphic business … or is it from selling other infoproducts?
- Testimonials. Sometimes the testimonials has no photo, no URL, no email address, no nothing. Just a name and a town. Heck, I can do that. There’s no way to actually verify the truth of it.
So … the next time when you see a product or read a sales letter, maybe you want to consider who’s selling it. Somebody who’s been in the market with good reputation is more like to sell good stuffs than just junks.
And then, maybe you’d like to check it out from genuine reviews. Try Googling “[product/author/publisher] review” or “[product/author/publisher] forum”.
Oh yes … the proof. Make sure they are believable this time.
